The “City” is a container mall comprising twenty units of various sizes, each presenting a different brand and product.

For instance, one unit could be a BeachWear Shop, another a Caipirinha
Bar, the next an exclusive Download Music Pit.

 

The “City” is a part-permanent, part-mobile structure. While the main structure is not meant to move, the individual units can easily be exchanged for others or leave the “City” for a road show tour or exhibition.